90% of all search engine traffic goes through Google.
Google My Business is a FREE and easy-to-use tool for businesses and organizations to manage their online presence across Google, including search and maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information. You can even access and update your listing on-the-go with the free Google My Business mobile app for Android and iOS devices.
GOOGLE MY BUSINESS MAKES IT EASY TO
Encourage and interact with reviewers
Provide crucial information about your business, such as your hours, phone number, and more
Directions to your physical location
Promote company events and news
Add photos of your business
GOOGLE MY BUSINESS CAN GENERATE LEADS
In the past few years, searches with the phrase, “near me,” have increased by more than 500%. Meaning, people are looking for businesses near them, whether it’s a restaurant, gas station, bank, or real estate agent.
Make Google My Business a part of your digital marketing strategy and you can start generating new leads, as well as, additional sales. The high conversion rate of local searches — 80%— confirms the immense benefit of Google My Business.
GOOGLE MY BUSINESS HELPS YOUR RANKING IN SEARCH RESULTS
On an extensive site like Google, you want to ensure that your business doesn't get lost in a long list of search results. When you're more visible on Google, you have a higher chance of getting noticed by people researching products or services in your industry.
HOW TO SET UP GOOGLE MY BUSINESS
STEP 1
Go to http://www.google.com/business
STEP 2
Click "Manage Now" and follow the steps to add your business information to Google
STEP 3
Follow the steps to verify your business by phone, email, or postcard by mail
TIPS TO MAXIMIZE YOUR GOOGLE SEARCH RESULTS
Activating a My Google Business Account provides you with the opportunity to grab prime real estate in search results. Take the steps below to help your business gain more exposure on Google.
Verify your listing
Choose the correct business categories
Add a high resolution logo, along with two to six high quality photos of your business
List your business address
List your products or services
Provide your business phone number
Add business hours
Ask for reviews
*For more business tips follow me on Instagram @marketingdesignsuite
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